9 Top Influencer Marketing Statistics

Many companies rely on paid advertisements to boost their outcomes in terms of raising awareness, engagement, and sales. But influencer marketing has proved to be equally efficient (if not even more effective), especially in recent times.

In this article, we’ve put together some of the most influential marketing metrics to illustrate why it is important to be a part of your marketing plan for expanding your reach on the internet.

Top Influencer Marketing Statistics

To get things started, Here are a few entertaining influencer marketing stats to keep your eye on:

• Cristiano Ronaldo earned the highest money on Instagram worldwide in 2021

Cristiano Ronaldo made the most money on Instagram globally in 2021. 

He earned $85.22 million through posts featuring sponsors. Football athlete Lionel Messi is right behind him, with $71.96 million. Ellen DeGeneres is the highest-paid person on Instagram in the United States, earning $33.73 million annually. Justin Bieber is in the top position for Instagram profits in Canada, earning $4.43 million.

• 77% of Instagram Influencers Making Money Worldwide Are Women

The Collabstr 2023 Influencer Marketing Report notes that 77 percent of material creators who earn money through their material are female, and only 23% are male. 

The report states that this information pertains to those who offer material production services in exchange for payment and not a general comparison of female and male users as a whole.

• Micro-Influencers Make Up 47.3% of All Influencers

It’s okay to have a million followers to be an influencer. 

Micro-influencers often make the same impact as influencers with larger followers due to their incredibly engaged and loyal audiences. The statistics on influencer marketing reveal that micro-influencers make up 47.3 percent of the influencers.

• 58% of Shoppers in the U.S. Took Action After Seeing a Product on Social Media

A study carried out in 2023 found that 58 percent of U.S. customers reported purchasing a product they saw on a social media site. In the United Kingdom, 44% of respondents said they bought the discovery of products on social networks; however, in Germany, it was 40%.

• TikTok Influencers With Less Than 15k Followers Have an 18% Engagement Rate

The number of users on TikTok has been rapidly growing over the last few years, and so are the possibilities for brands to launch campaigns that draw influencers to their marketing through the platform.

TikTok influencers with more than 15,000 followers have an engagement rate of 18 percent, which beats Instagram’s average of 5.

• 78% of Survey Respondents Buy Products Through TikTok

TikTok has quickly gained traction as a platform for influencer marketing. It is currently in a leading spot, with around 55.5 percent of marketers using TikTok in their influencer marketing campaigns.

TikTok users aren’t just inactive viewers of videos for one minute, and a significant 78% have bought the products featured in material made by TikTok influencers on the platform.

• Fashion is the Focus of 25% of Sponsored Posts on Instagram

Fashion brands often utilize Instagram to share information about their clothes. 25% of promoted posts posted to Instagram are associated with fashion. It’s the top area for partnerships with brands. Fashion is ahead of food as well as entertainment or baby-related products.

• Half a Million Influencers Prefer Instagram

Brands aren’t the only ones who are fans of Instagram. Influencers do, too. More than half a million influencers stated that their primary or sole source of influence to be on is Instagram. It could be because it’s where they’ve got the most followers or because Instagram offers a wide range of possibilities for types of material they can make.

• Influencer marketing achieved 11 times the ROI of banner ads

Paid advertising through advertisements on social media or websites is a common method to raise awareness of brands and sales. While they perform the task, some statistics on influencer marketing suggest that it isn’t an excellent option. According to research conducted by Convince and Convert, influencer marketing was able to earn 11 times more return on investment than banner advertisements. This is a remarkable statistic.

Final Thoughts

This information illustrates how influencer marketing can be an effective and powerful marketing method. It can also help you decide which platforms to use to reach your intended customers.

Instagram, YouTube, and TikTok have proved to be powerful platforms to collaborate with influential people.

It’s important to remember that you can collaborate with an influential person with a small budget. It’s about creating an influencer-friendly campaign and selecting the right person to work with.

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9 Top Influencer Marketing Statistics

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A brief overview of the nine most significant statistics related to influencer marketing trends and their impact on the industry.

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Fatima

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Media Feathers

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