What Makes a Good Business Website in Dubai

If you live in Dubai and own a business, you already know it’s a competitive market, no matter which industry you’re in. And in this environment, getting a website made just to check off a box won’t work. Neither is it enough to make it colorful and think you have a good site. When people land on a website, they scroll, they click and decide within the first few seconds if your business is trustworthy or not. Especially if they have searched for a certain thing like “digital marketing agency in Dubai” and after visiting your website, it doesn’t impress, they move on to the second search result. So this makes it clear that even great SEO won’t save your business if the end platform is not trustworthy.

If you don’t want this to happen with you, especially after you have spent tons of money on search engine optimization, get your site professionally developed and designed. You can search for “website development agency in Dubai” or simply visit Media Feathers UAE for an experienced and trusted agency specifically in the exact market you’re present in. 

Media Feathers knows this. A website is usually where customers get the first impression from and in such a developed city like Dubai, first impressions can literally make or break your business.

What a Website Development Agency in Dubai Would Do Differently

Let’s think about ourselves, most of us don’t read every word that’s written on a website or even on posts. We take a glance, it’s not interesting, we leave, scroll and skim through the content. But if in those first three seconds, a website manages to capture attention, that’s it; they have done their job right. 

Likewise, if a page downloads slowly, especially the homepage, where all the leads are diverted to, most potential customers leave. In this situation, it doesn’t matter how amazing your product or service is. And no, even if you sell the most innovative product and are even better than the competitor, you might still get left behind. Moreover, if the essentials are not there, the basics that the people have reached out to you for, like pricing, contact info, and what exactly your business is about, they bounce, and leads go to waste.

Over on the other side, a good website is smooth. It doesn’t need full-on focus to browse through or squinting eyes to look for how to get to the next page. Good sites naturally guide the user. That’s why menus should be obvious, and everything should be categorised, be it services or products. At the end, one thing is important: every page should tell the user what to do next before they even think about it.

Focus on Mobiles First

The searches that are made through mobile phones round off to 70% in Dubai (StatCounter). This means more of any business’s customers are using mobile phones to look for things they need, which could also include services offered by a PPC service agency in Dubai. Apart from this, Emiratis are always on the go. In a taxi, at a cafe, or going to work through high traffic, they scroll past faster.

For these reasons, if your website isn’t built to function as well on phones as on desktops, it will mostly be skipped. To do this, fonts should be readable as is, with no zoom-in needed. Buttons should be clearly visible and not covered. And most importantly, the pages need to load fast. Images also need to be compressed so they load at the same time as the rest of the page. Nothing is worse than a page not getting fully loaded right when the customer is intrigued.

Keep the Content Simple

The UAE, specifically Dubai, houses people from all sorts of cultures. English may not be the first language for everyone. Which means long paragraphs, complicated words, or jargon would do more harm than good. This means you need to skip extras and keep everything clear and simple. I know you might be thinking, ” Why not write in Arabic then? While Arabic is their official language, English is understandable by both the locals and the huge crowd of expats living there, so English it is. But by simple, we don’t mean the same grey and white color schemes and basic layout. 

Show You’re Legit

No one trusts anything without any reasons and those reasons are what you need to highlight on your site. One of the reasons people visit a website is to look for proof. They scroll to spot things like reviews, testimonials, your portfolio, or past clients if you’re a service business, or for celebrity endorsements and reviews with pictures for products. You should also place social media links on there so users can go to your official social accounts easily, which would also help build credibility.

If your website doesn’t show these signs of trust, people will hesitate to make purchases. And this, in Dubai’s competitive environment, is a no-go, letting other similar businesses take the lead. So first and foremost, after a smooth website, make it obvious your business is real, not a scam, secure, and trustworthy.

Prioritise Speed Over Aesthetics

Animations, videos and fancy pointers look cool and might even make searches stay on a page longer but before that comes speed. If the page takes forever to load, no matter how interesting it is, users leave. 

And if by any means you make them stay the first time, they won’t return even if they like your products. More or less, their thought would be that this brand’s website takes forever. I’ll check their collection later, and that later turns into never.

So the things that must be checked off are: Images must load instantly. Forms must submit without error. Filters are working. 

Don’t Sideline Calls to Actions

Before you call it a day, review your CTAs. Are they enough? Clear? Because every page should suggest an action: call, WhatsApp, email, book, or buy. But if these are confusing, it can frustrate visitors. It’s hard to make CTA bad, but a silly mistake could be not making it clear what that action will do like book an appointment with Media Feathers now, but doesn’t mention how or why. Clear calls like “Click here to learn more” are enough yet impactful.

Your Website is A Trailer for Your Business

If someone or your potential customer, even competitors need information about you, where will they go? To your website. And if it’s slow, all over the place or not up to the mark, that’s how people will perceive your business. But on the other hand, if it’s clean, loads fast and has short but impactful content, your brand would come off as professional and someone that sells high quality product/services. The moral of the story is to give it the utmost importance because it’s a company’s everything: salesperson, receptionist and even cashier. 

Final Thoughts

Emiratis are well aware about the high standards they have to maintain especially when it comes to doing business that’s why most of them partner with a digital marketing agency in Dubai. And here is where Media Feathers helps businesses create websites that increase credibility, uplift reputation and eventually attract more sales opportunities. If your website isn’t bringing in inquiries or convincing customers, it’s time to consult a website development agency in Dubai.

Contact Media Feathers today if you want a well-designed website that does justice to your brand.