Best Methods to Drive Traffic from Instagram 2024

On Instagram, 90% of users have at least one business account. If people follow your account or engage with your content, it’s an excellent sign that they are attracted to your brand. You must make it simple for them to get more information. 

In this post, we’ll provide ways to increase traffic to your Instagram page while ensuring you engage your users.

👉🏽 Include A Link to Your Bio

If you’re considering the material on your Instagram that drives visitors to your website first, you must start by establishing a solid base. It’s in your bio.

Before, there was only one opportunity to use the confined space for links: a hyperlink in the bio. A bio link is a landing page you can customize by adding links that direct customers to the areas you wish to bring them. 

It could be a link directly to your site, another for signing up to receive your newsletter, or a different one to initiate the demo and gain access to an exclusive deal.

👉🏽 Experiment with Your Content

An effective way to reach more users and increase visitors to your features. 

Here are a few examples to take into consideration:

• Surveys – Running a vote via Instagram is effortless. You can choose your sticker opportunity to add the story, and then you can wait for your viewers to participate. 

Instagram encourages engagement with this kind of material since you can’t look at the payoff without having a vote.

• Giveaways – Giving away prizes is a great way to grab and entice an audience, which is true for Instagram. Information about giveaways receives 3.5X as 3.5 times as many likes as other posts.
• Instagram Lives are live streams where you can speak directly with your followers and access live chat. The material is also saved in grid posts.
• Reels – Reels are videos lasting up to 90 seconds that contain music, filters, and text. They’re not interactive, but when compared with Stories and posts, Reels generate more than two times the number of views.

👉🏽 Be Careful to Avoid Directing People to This Link

It may not seem logical, but this is the way of life when you follow algorithms. You must include the link in your bio so that people can navigate your website easily. 

However, it’s important to remember that you shouldn’t clarify that people should click the hyperlink in your bio directly and not simply write it in a caption or mention the same thing in a video. 

Inviting people to click the URL in your bio could result in your post being removed from Instagram’s algorithm. 

Instagram algorithm will limit your post’s reach and engagement and consequently the potential for traffic.

This is understandable, considering Meta is trying to retain its customers on its platform. 

To boost traffic to Instagram, you must collaborate with this social network.

👉🏽 Customize Your Links

If you’ve been an Instagram user for a while, you’ve seen the old-fashioned choice to swipe right on a page available only to individuals or businesses. 

In the autumn of 2021, Instagram allowed all accounts to add links to Stories as stickers. The purpose of the link stickers is much more beneficial for everyone, including your brand.

If you’re adding links to your stories, take the time to personalize the links. 

👉🏽 Post-Quality Content Frequently

Instagram’s algorithm favors accounts that publish quality material frequently. To get your material in front of the most people, you’ll need a lively and attractive Instagram presence.

Later, we looked at 19 million Instagram posts and three thousand Instagram Stories and discovered that a boost in the frequency of posts on Instagram depends in part on how many followers you have. The following are their results:

✅ Nano-sized accounts (0-10K followers) have at least three Instagram Stories and two feed posts per day.

✅ Micro accounts (10K-100K followers) have the equivalent of 4 Instagram Stories and three posts on feeds each week.

✅ On average, mid-sized accounts (100K-500K followers) publish fifteen Instagram Stories and five posts on feeds each week.

Use this to determine your posting schedule. If you want to be more creative and innovative, that leads us to our next point.

👉🏽 Work with Influencers

Another great way to increase your brand’s visibility through Instagram is to work with influential influencers relevant to the platform. 

If the outrageously expensive price tag for famous posts, such as the $2 million per post that brands pay Kim Kardashian, is not within your budget, you could select influencers with smaller followers. 

👉🏽 Save Important Stories to Your Highlights

Instagram Stories expire within 24 hours. However, if you’re taking the time to create top-quality content, you’ll want to get the most value from it and increase the traffic potential to your site. 

You should keep important news stories in your most popular posts.

If you’re providing a service that you help provide, ensure that you include testimonials from your customers or your portfolio and links to schedule an appointment.

Wrapping Up

Social media is a great way to build your presence. It is supposed to create a brand image and a followership; however, this does not mean it can’t influence your performance.

For a recap, here’s how to increase traffic on Instagram with some additional guidelines:

1. Add a link to your bio.
2. Be careful to avoid directing people to this link.
3. Post-quality material frequently
4. Try out new ideas for your Instagram material.
5. Customize your links
6. Work with influencers
7. Economize important stories in your favorites.
8. Update your bio links regularly.
9. Expand your network
10. Run Instagram ads
11. Integrations with leverage
12. Check that your website is in order.

The following Instagram marketing strategy will benefit you by increasing your Instagram reach and encouraging more people to visit your website and turn into customers. 

You can also get help from any digital marketing agency like Media Feathers.

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Best Methods to Drive Traffic from Instagram 2024

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Discover the top methods for driving traffic from Instagram in 2024. Implement these effective strategies to enhance your online presence and increase engagement.

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Fatima

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Media Feathers

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