Background

Aizn Properties is a prominent real estate firm based in Dubai. It is known for its variety of commercial and residential properties, they have clients from both the local and international market. However, they encountered difficulties when it came to creating leads of high quality which could be converted into business. Despite their knowledge and extensive properties, they were unable to reach out to the right purchasers and buyers.

To tackle this issue, Aizn Properties partnered with Media Feathers to implement an effective lead generation method. Our aim was to discover ways to attract more qualified leads through organic and paid methods.

Challenges

Aizn Properties was having difficulty in reaching the right clients. A lot of leads they received weren’t converting into real customers. They were seeking ways to attract leads who had a keenness to purchase or sell properties. Furthermore, Aizn Properties needed a marketing strategy that could appeal to both local residents in Dubai as well as international buyers interested in investing in Dubai real property.

Goals

• Improve the quality of new leads that come in.
• Increase engagement on their websites as well as social media channels.
• Get more inquiries from commercial and residential properties.
• Develop an online presence that is stronger to make your presence known local and international.

Our Approach

Media Feathers approached the problem using a multi-faceted, digital marketing strategy. The process was broken down to the next steps

• Targeted Social Media Campaigns
  The first step was to implement targeted ads through social networks, such as Facebook as well as Instagram. These platforms have sophisticated targeting tools that permit us to target the most relevant individuals. We examined the potential group based on variables such as location, income as well as the desire to buy real estate, and purchase behavior. This method allowed us to attract leads that are more likely to convert to clients.The social media ads focused on Aizn Properties’ property listings and customer stories of success and tips for real estate all of which attracted the attention of those interested in real estate investments.
• Organic Social Media Growth
  In addition to paid advertisements In addition, we focused on increasing Aizn Properties organic social media presence. This meant posting regularly on content that educated, informed and engaged the users. We wrote posts about the most recent developments regarding Dubai property, helpful tips for buyers who are new to the market, and information about how to navigate the Dubai real estate market.We also encouraged engagement by responding to comments, queries and direct messages quickly.

• Lead Magnets and Landing Pages
  To gather high-quality leads, we created lead magnets, such as free guides to property, real estate market reports, as well as investment advice. The resources were made available as a reward for contact information such as name, number, email address and phone.We designed specific websites that are easy and simple to browse. The idea was to provide enough information to convince users to sign up for more information, while making the process smooth and quick.

• SEO and Content Marketing
  We also focused on increasing the organic search engine ranking on Aizn Properties website by making it more responsive to real estate-related search terms specifically for Dubai. We looked into what potential customers were searching online for and ensured Aizn Properties’ website was Aizn Properties ranked higher for the search terms they were searching for.We also employed a content marketing strategy that included blog posts and articles on the Dubai real property market.

• Email Marketing Campaign
  When we began generating leads through social media as well as on the site, we wanted to nurture them in order to help them progress through our sales process. We created an email marketing campaign in which leads received customized emails with information about the property, market updates and special deals.The emails were developed to keep potential clients entertained and informed, as well as build credibility and trust in Aizn Properties. 

Results

In a brief time of adopting the strategies Aizn Properties saw impressive outcomes in terms of leads generation and engagement and sales inquiry.

• High-Quality Leads: By using targeted advertisements, organic content and lead magnets Aizn Properties attracted more relevant leads, which resulted in more quality inquiries.
• More Traffic: Thanks to improved SEO and marketing content, the site received more organic traffic. People found Aizn Properties through search engines and logging onto their website to find more information.
• Increased Social Media Engagement: Combining organic and paid social media strategies resulted in greater engagement. Users engaged with more posts, content shared and viewed the site more frequently.
• Increased Conversion Rates: The leads that were generated by social media and on the website were of a higher standard and led to an increase at the rate of who inquire about homes. This in turn resulted in more chances to sell for Aizn Properties.

Growing With Our Smart Marketing

Through collaboration in partnership with Media Feathers, Aizn Properties was successful in overcoming its lead generation issues. The comprehensive plan we developed incorporated advertising on social networks, SEO, and content marketing, leading to more qualified leads as well as greater online engagement. The digital marketing strategies did not just help Aizn Properties reach a wider audience, but also brought in more inquiries and, ultimately, more business.

With targeted strategies and constant communicating, Aizn Properties can now effectively generate leads of high quality to ensure they increase their business and gain traction in the highly competitive Dubai real property market.