Background

Aladin Amusement Park is one of the most loved family-friendly attractions in Karachi. It has rides for all ages as well as amusement zones and indoor play areas and a variety of regular events. The park has been a top destination for people who love entertainment. 

However, even the most well-known parks require innovative and modern marketing strategies to remain current, particularly when people are constantly interacting with new online content. The park contacted Media Feathers with the goal of updating its image, attracting more people to the park, and increasing engagement, both offline and online.

The Challenge

Their online presence did not reflect the energy and excitement in the park. The Aladin Facebook page had a lot of followers; however, engagement was decreasing. There was no clear plan of communication for advertising events or engaging with the visitors. 

Furthermore, the overall branding needs to be more welcoming and attractive to a younger audience. The task was to establish an effective connection with the public by using a 360-degree marketing approach that included print, digital, and in-person exposure, as well as balancing the public’s perception using smart PR strategies.

What Media Feathers Did

Media Feathers started with a thorough review of Aladin’s current public image and marketing. After that, a custom plan was created that addressed every aspect of communications.

Social Media Management

Regular content was created to convey real enjoyment. Videos, pictures of rides, happy families, giveaways, and contests let the followers feel they were a part of the fun. 

Event Coverage and Promotion

Every park event including Eid events to school trips — was captured with stunning images and was broadcast in real-time. Highlights and short reels were used to showcase the park’s vibrant environment and inspire others to go there.

Community Interaction

Rapid responses to messages inbox Friendly replies to comments and the management of feedback helped people feel heard. Particular attention was paid to reviews on the internet and public questions, while making the public image of the park welcoming and warm.

PR Management

Media Feathers crafted clear, positive messages that can be utilized in press releases and other promotional materials. 

On-ground Visibility

Materials that were offline, such as banners, posters and flyers were matched to the online branding. The visuals were vibrant, engaging and simple to comprehend to help both kids and adults feel more connected.

Campaigns and Offers

Packages and combo deals for the season were highlighted across different platforms. They were accompanied by consistent content including countdowns and reminders to increase interest and urgency.

Results

In only a few months the change was obvious. Parents started tagging the park on their posts in which they shared their children’s experiences and helped to build trust with visitors who are new. Positive reviews on Facebook have also increased which indicates the better service provided to customers and their satisfaction.

The consistency of tone across platforms helped to give Aladin Amusement Park a much more prominent digital brand. With the aid of PR assistance the park gained coverage in local publications and other media outlets, which led to a greater recognition than just Facebook.

Combining 360deg marketing with smart PR the agency helped the park keep its charisma while also increasing its popularity. The plan was straightforward but effective — remain real and visible and stay in touch with people.

If your business also requires assistance to be noticed, the Media Feathers team is just the right one for you.