Services Provided: 360deg Marketing, PR Management, Social Media Strategy, Content Creation, Event Promotion

Bounce Karachi is a well-known indoor entertainment centre that provides a variety of entertainment, such as trampoline-jumping and arcade games, as well as things to do for families. While Bounce enjoyed a significant local audience however they were looking to grow their online presence. To achieve these goals, Bounce partnered with Media Feathers, who implemented 360deg PR and marketing strategy.

The Challenge

Bounce Karachi was facing a number of problems before joining Media Feathers:

Despite being active on social media, they had a difficult time overcoming low participation and content that did not convey the excitement.

Though known within its regional market, Bounce wasn’t reaching the right audience that was larger than the existing customers.  Bounce did not have a good time promoting events and offers that led to missed opportunities for increasing the number of visitors.

The Solution

To solve all these problems, Media Feathers executed an extensive plan. Below are the main factors on which we worked and gained massive results.

Social Media Strategy & Content Creation

Media Feathers’ team began by creating captivating, catchy and engaging content that better reflected the energy and excitement of Bounce Karachi. The team also took high-quality images and videos that show the numerous attractions. The focus was on content created for customers who were enticed by the opportunity to share their own experiences, which led to an engaged online presence.

Event Promotion & Campaigns

Bounce’s special events and promotions were advertised via targeted social marketing campaigns in the media. Media Feathers made sure each event was given the attention it deserved by using inventive content that stimulated anticipation and excitement. Promotions that were scheduled for example, such as discounts for holidays and themed celebrations helped to increase attendance at key events like weekends.

PR Management & Brand Awareness

In addition to creating content for social networks, Media Feathers leveraged PR management strategies to improve the brand’s exposure. Influencer collaborations played a significant element in bringing Bounce Karachi’s brand’s name to a wider audience. Engaging with a range of families-friendly influencers, who spoke about their experiences at the park helped to build trust and inspire new visitors. Media Feathers also distributed press announcements to local newspapers and helped boost Bounce’s popularity in the local area.

Customer Engagement & Communication

A key element of Media Feathers’ strategy was the enhancement of customer engagement. They recommended Bounce to become more engaged with their fans by replying to feedback, asking for comments as well as creating opportunities for creating content by the users. This helped create a sense of community, which increased customer’s loyalty.

Results

Marketing and PR campaigns led to remarkable results for Bounce Karachi:

• Increased engagement on social media Media Bounce Karachi has seen a significant growth in shares, likes and feedback on its social channels. Engaging content and regular interaction with their fans has led to a greater interest in the park’s events and services.
• The Bounce has seen a rise in visitors. Karachi has seen an increase in attendance, especially in times of promotion. Special event promotions and discounts that were restricted in time have brought more visitors to the park during weekends and during the holidays.
• Brand Recognition Increased Bounce’s brand name Karachi gained the public’s attention and appreciation specifically due to its PR efforts that included collaborations with influential people and media coverage. The Bounce Karachi park was a well-known name in Karachi’s entertainment market.
• The increase of social media followers Over the course of just a few months, the number of Bounce’s followers on social media were growing rapidly, particularly on Instagram during its advertising campaigns which were a hit with parents as well as youngsters looking for entertaining entertainment.

By utilizing 360deg-based marketing as well as a strategic management of public relations Media Feathers successfully helped Bounce Karachi improve their online visibility, increase the engagement of customers and increase their visits.