The Results
Site Visitors
Search Traffic
Referal Trafic
Online Leads
Client Feedback
The team at Media Feathers is incredibly knowledgeable and dedicated. Their expertise in digital marketing helped us achieve remarkable growth. We’re beyond satisfied!
Project Details
Background
Disree Shaw is a well-known physical therapist in the UK. With her growing reputation and demand, she needed a strong online presence that could serve her increasing clientele. She decided to partner with Media Feathers (MF) for an online website. The partnership started in 2019 and has been instrumental in her success in expanding her client audience.
The Challenge
She wanted to bring her physiotherapy business online, which would allow her to expand beyond her own local region. She needed an online platform that would enable potential clients to access her services. The task was to create an online platform that would integrate all of these elements and still be simple to navigate for users.
Services Provided by Media Feathers
In response to her demands, Media Feathers provided a complete suite of digital marketing services, starting with creating a professional site.
Website Development and Integration of Online Courses
One of the initial goals was creating a website that would reflect her reputation as a physiotherapist while also being user-friendly for prospective clients. Media Feathers worked closely with her to ensure that the site showcased her expertise and services. The website was created in a modern, professional style that appeals to a large public.
Apart from displaying her expertise, we integrated online courses on the site. These courses let her inform her clients and assist them in improving their physical health at the convenience of home. The courses were created to be interactive, and quizzes were included to make it easier for users to participate.
Podcast and YouTube Channel Integration
Recognizing the importance of multimedia media content, we helped her launch her podcast. The podcast was a great method for getting in touch with her listeners at a deeper level, discussing health and wellness issues, offering tips, and sharing stories of success. By integrating the podcast into its website, we ensured that users could access episodes on the website.
Furthermore, she had a YouTube channel dedicated to wellness and physiotherapy. We incorporated YouTube with her website, allowing users to watch videos relevant to physiotherapy, tutorials, and educational videos.
SEO Optimization and Lead Generation
To boost Disree Shaw’s visibility and attract more customers, Media Feathers implemented an extensive SEO strategy. Focusing on keyword optimization, creating high-quality content, and enhancing the site’s structure, it was able to rank higher on search engines such as Google. The increase in visibility for search engines drove an increase in natural traffic on the site, which led to more enquiries and reservations.
But, as the volume of leads grew dramatically and the number of leads increased, it was decided to put off SEO efforts. This is an indication of the efficacy of the first SEO strategy that we implemented.
Ongoing Website Maintenance and Support
Even after SEO services were suspended, we continued maintaining and developing the website. Regular updates, security checks, and feature enhancements were implemented to keep the website operating smoothly. This continuous support ensured that the website was effective and functional for her clients as well as herself.
The Results
Since joining forces in partnership with Media Feathers in 2019, Disree Shaw’s online presence has expanded dramatically. Her website has now become an integral part of her business, allowing the company to connect with a wider audience and clients differently. The combination of podcasts, online courses, and YouTube videos has made her website a central hub for information and services.
Additionally, it is worth noting that the SEO efforts initially implemented with Media Feathers helped drive a substantial volume of traffic from organic sources to her website and resulted in increased leads and bookings.
The collaboration has been a huge success, and the business continues to flourish due to the marketing services.
Our team is committed to delivering top-quality, customized services that will assist you in reaching your targeted customers and meeting your business goals.