Background

Designdistrictk.com sells top fashion brands such as Lacoste, Boss, Armani, Vans, and Crocs. The company wanted a site that displayed the brands in a manner that was clean and  simple to navigate. They decided to hire Media Feathers, a digital marketing agency that has a knack for creating websites that could make this happen. The goal was to build an awesome website that looked amazing as well as functioned smoothly. 

Media Feathers jumped in, hoping to create a website that was reminiscent of a premium shop, but was easy for shoppers to shop and browse. 

The Challenge

Designdistrictk.com website was old. It appeared outdated, it was slow to load and made it difficult for users to locate what they were looking for. With major brands like Lacoste, Boss, Armani, Vans, and Crocs the website had to look classy. Designdistrictk.com required Media Feathers to fix these problems and create a website that made shopping enjoyable and simple.

The Approach

Media Feathers started by figuring out what Designdistrictk.com’s customers wanted. Our team analyzed the data on the old site and compared the other fashion websites.

The following is the way Media Feathers tackled the project:

1. Our team sketched a sleek look with huge images of Boss polos, Lacoste suit, Armani jeans, Vans sneakers as well as Crocs clogs. 
2. The developers used technology to speed up the website by compressing images, and cleaning the code. This means that pages load fast, even on phones.
3. The site was upgraded with simple menus and a search bar so that users could locate the Crocs sandal or a Lacoste cap within a few seconds.

The Work Media Feathers Did

Media Feathers handled everything to create the newly designed Designdistrictk.com website. This is what we did:

• Created a clean design featuring bright colors and huge product images.
• The site was updated with features like a wishlist and filtering of products.
• Make sure that the website was working flawlessly on mobile devices with buttons large enough to be tapped and text that is easy to read.
• Tested the website on various devices, such as iPhones or laptops to spot any issues. We asked real users to try it out and give feedback.
• We added keywords and descriptions to the product pages, so that search engines could locate the site quickly.

Our team also ensured the website was secure offering secure methods of payment as well as clear privacy guidelines, ensuring that the customers could feel confident about their purchases.

The Results

After months of effort the new Designdistrictk.com website was launched, with the result spectacular. Sales increased and customers were thrilled with the new design. The following is what has changed:

• The website’s traffic increased, with more users accessing the site.

The sales on the web increased.

• The site was up and running in less than 2 seconds on mobiles and keeps customers happy.
• Less people leave the website without checking out the site.
• The feedback from customers was that the website is “easy to use” and “looked cool,” with many of them praising the fast check-out.

The success was due to Media Feathers’ focus on making the site speedy, simple and enjoyable to shop. The new look and design offered Designdistrictk.com an updated look that was in keeping with the top brands it carried.