Background

Emporio Armani is one of the most popular and globally known high-end fashion brands, which is focused on classical, simple aesthetics and sophistication. The brand is required to empower in the regional market with an eye on embracing digital innovations with such a strategic website that echoing its pride of being refined without sacrificing its usability or convenience. Media Feathers took up the task there.

The Gaps Media Feathers Identified

Although the brand may have an international digital identity, the local web presence lacked the influence. The primary website layout seems generic and lacks appearance according to pure Armani elegance and was not crafted for regional campaign and user behavior.

Navigation was cumbersome, internal updates were difficult to deal with and the mobile UI was not user friendly and did not meet up the fast rising of clients that customer Armani is expecting. Armani required a strategic solution which should represent its international brand image yet give flexibility and performance to the concerned marketing team at the regional level.

Our Strategic Solution

We have started our work with close adherence to the worldwide brand standards of Emporio Armani, knowing the preferences of the local audience. The aim here was to develop a user-friendly web-based shop that was luxurious and could be managed.

Media Feathers designed a fully custom website by utilizing a comprehensive CMS, so that the Armani team could update seasonal collection, banners and content independently, freely from developer support.

Key aspects of the website:

• A simple, responsive design for all devices
• Simplified navigation to faster product search
• High-resolution graphics with high performance
• A backend that is easy to manage 
• SEO optimized layout to enhance visibility

We keep the Armani’s Luxurious brand in mind while selecting every element, from typography to transition effect, we ensure that the website does not just look luxurious, rather it feels luxurious. 

Smooth Experience, Every Time

• Focused on the mobile-first design to meet the expectations of Armani’s audience on the move
• Guaranteed swift loading of good quality images, CTAs and animation even on low internet connections
• Incorporate subtle hover effects with smooth scrolling to give a premium-quality experience.
• Craft a  dynamic homepage that emphasizes:
• The campaign’s seasonal images and visuals
• Organize product categories
• Collection spotlights
• Organized a clean and catchy layout so that Armani’s messages and visuals can sparkle.

Strengthening of the Brand 

• Came up with an easy-to-use backend that allowed Armani regions teams to:
• Update content and pages without difficulty
• Update Announcements and campaigns quickly.
• Seasonal replacement of home banners without developers’ assistance
• Offered custom Documentation, Delivery, and roll-out services
• Allowed flexibility in implementation and maintaining uniform branding throughout the site.

Looking Ahead

The project is an ongoing work and the foundations are being laid down to have a slick and high-impact digital storefront that boosts the relationship between Armani and its style acute following in the region. Since the very first day, brand consistency, user experience and backend simplicity have been the priorities.

As we are approaching our last steps, Media Feathers is determined to produce a website that will reflect not only the class of Armani, but that will also be and remain a powerful and versatile tool in the regional expansion of Armani.