Background

Giftable is another one of those brands in Pakistan that operates in the personalized gifting niche. And when you’re positioned in this type of category, emotional relatability, connection, and most importantly, well-executed presentation matter a lot. It’s the biggest thing that influences purchase decisions. To stand out and make people choose Giftables in this saturated market of gifting, an informed strategy is needed. And that strategy was to attract attention through storytelling and presentation. 

The Missing Pieces Media Feathers Found Out

• Visuals didn’t connect with the audience because they weren’t portraying a sentimental narrative.
• Product photos didn’t feel premium and needed to capture specific occasions. 
• high-intent customers weren’t getting targeted fully in paid campaigns 
• Content like social media posts didn’t show the experience; instead, they were product-focused

To sum it up, our team identified that Giftables needs to build a stronger emotional connection with its audience.

The Solution We Came up With

At Media Feathers, we put in work to refurbish Giftables ‘ presence on social media platforms. We designed it to feel festive and exciting and according to various occasions like Valentine’s Day. We made sure our content triggered nostalgia, love, and brought back memories to target emotional buying behavior.

Social Media Strategy

• Aligned all posts and social media content with a curated soft but elegant color palette to emphasize premiumness with gifting psychology.
• Worked on close-up product shots to highlight every detail and feel of the wrappings and arrangement.
• Separate curated posts for various occasions, including unique ones like Galentines, Mehndi events, and even corporate gifting
• Moved spotlight to the packaging, presentation, and unboxing experiences
• Crafted captions that suggested gifting ideas and were built on emotional relevance, instead of just product features

Our goal was to shift the narrative from “just another gift store” to a brand that customers can trust for elegant gifting options that will capture all their meaningful moments as them.

Media Buying Strategy

• Targeted audiences who were more likely to make a purchase for events according to their buying behaviour.
• planned and designed creatives to run seasonal ads during peak gifting periods.
• Made the offer of personalization clear in ad messaging
• focused on retargeting to users who visited the website or social media profiles.

Looking Ahead

By combining the emotional appeal and researched marketing framework, Media Feathers was able to strengthen Giftables brand loyalty. We were also successful in making their paid ad campaigns efficient by maximising return on ad spend. This laid the pillars to allow them to grow, and with continued relevance to seasons and refined creatives, long-term growth can also be achieved.