Client Overview

Heritage Highway is a renowned restaurant located in Karachi, Pakistan, is famous for its varied and delicious menu. The restaurant serves a selection of Continental, Chinese, BBQ and traditional Handi food items that appeal to a broad range of food enthusiasts..

Despite its stellar name, the restaurant had a difficult time to grow its client base and produce regular leads. Media Feathers was brought on to offer the marketing along with lead generation services that could increase the restaurant’s profile and bring in more patrons.

Challenges

Heritage Highway faced real hurdles in expanding its customer base. The traditional methods used by the restaurant to market such as flyers and word-of mouth did not bring new customers. Heritage Highway’s online presence was sporadic and had low followers on social media and no strategy in place to generate leads. Heritage Highway needed a fresh method to make its brand known, increase through the streets, and convert the interest into reservations.

Solutions

Media Feathers developed a strategy to address these concerns with a focus upon the marketing as well as lead generation strategies to bring Karachi’s many eateries together. The method was pragmatic, imaginative and crafted to show Heritage Highway’s distinctive food items.

Digital Marketing Campaigns

Media Feathers team created targeted online ads to connect local Karachi people and food lovers. Social media posts on platforms such as Instagram and Facebook featured mouthwatering food items including smoky BBQ platters to smooth Continental pastas. 

These ads were geo-targeted so that they target people who were within a specific distance of the restaurant, which ensured that the correct audience was exposed to them. Collaborations with local food bloggers were crucial, since their posts on eating in the Heritage Highway restaurant sparked buzz and attracted curious customers to try the menu.

Social Media Strategy

An active presence on social media was essential to the strategy. Media Feathers took over Heritage Highway’s accounts and regularly posted about the latest specials, behind-the scenes kitchen scenes, and even customer favorite dishes such as spicy Handi and Kebabs that were grilled. 

Videos and photos of high-quality cooking dishes were shared to draw the attention of. Engaging posts, such as polls asking people to vote for their top dessert ensured that the public was entertained. The constant, exciting content made the restaurant appear comfortable and interesting.

Lead Generation Funnels

To get prospects, Media Feathers set up online ads that enticed users to sign up for special deals or make reservations. For instance, a Facebook advert could provide a discount on a family dinner for people who share their email. The ads would link to the restaurant’s site, where a simple form was used to collect data about contact details. 

Following up emails with customized deals including a free starter for guests who are new to the restaurant, converted leads into actual customers. This program assisted Heritage Highway stay in touch with potential customers and develop an established customer base of customers.

Branding Consistency

The branding effort was focused on creating Heritage Highway feel like a luxurious and welcoming restaurant. 

The restaurant’s logo was redesigned to a modern and sleek design that worked on menus, signage and online postings. Messaging focused on quality and diversity, with tags like “Flavors for Every Craving” to emphasize the variety of dishes. The constant branding has helped make Heritage Highway recognizable across all platforms.

Results

Advertising as well as leads generation initiatives produced impressive results for Heritage Highway. The number of people walking through the streets increased noticeably during weekends, with special events witnessing a jump in the number of diners who visited before the campaign. 

Lead generation funnels were successful very well with internet enquiries for reservations increasing primarily from those who had first seen the restaurant’s page via social media.