MOHID Mosque Management System

In 2020, MOHID, a startup providing Masjid’s CRM management software, faced many difficulties. As a brand new company with a fantastic product, the MOHID team realized that they required assistance in establishing their brand, engaging with their audience, and expanding in a Unique competitive market. This is where we, Media Feathers, came in. The moment MOHID came to us for help, they wanted an online presence that could effectively convey the benefits of their software. They desired to get in touch with more mosque admins and required help expanding their online presence. We were tasked with the responsibility of handling their marketing through digital, managing social media accounts, and creating a mobile app for MOHID.

Our work with MOHID is a splendid instance of how a strategic, normal technique can turn a startup into a well-known brand. Today, after some years of tough work, the MOHID mosque management system is used in over 2,000 mosques in the U.S. and is also expanding in the U.K. This case study explores how we helped MOHID and what we did.

The Challenge MOHID Faced

MOHID started as a new ERP to make mosque management less complicated. However, when they reached out to us, they were truly invisible online and paralyzed on google. They had no social media presence, no content approach, and their website did not efficiently show off their product. With no manner to attain mosque administrators or Islamic centers, MOHID struggled to generate leads and their consumer base. The undertaking became clear: MOHID wanted a comprehensive virtual marketing method to promote its brand, connect with its target audience, and increase the focus of its software program.

Our Strategy

We knew that to help MOHID expand, we might want recognition in a few key regions.

We structured the website properly, worked on content formation, and, most importantly, resolved the issue that had caused Google to paralyzed the website. Our team worked tirelessly day and night on this. We implemented CTAs (Call to Actions), created forms, and optimized the website accordingly to make it more user-pleasant, smooth, and informative. We took setting up MOHID’s social media accounts, which included Facebook, Instagram, LinkedIn, and Twitter. Through these platforms, we engaged with mosque directors, shared critical updates, and highlighted the benefits of using MOHID’s CRM software program.

Despite all these efforts, we noticed that leads were not coming in through social media, and non-Muslims were leaving offensive comments. In response, we developed a completely new strategy and started collecting data from google and other sources across multiple states in the USA. We then began sending emails, highlighting the features, offering discounts, and sharing tutorials. As a result, both we and MOHID started seeing benefits.

Then, we worked with MOHID to launch a mobile app. The app allowed clients to manage mosque operations directly from their smartphones, which became a prime breakthrough. It made MOHID’s software program even more available to mosque directors. The cellular app played a crucial function in enhancing the consumer experience and introduced another layer of value to the services MOHID began offering. We launched numerous Google Ads campaigns focused on relevant key phrases. These classified ads drive traffic to MOHID’s website, supporting them to generate super leads. Alongside Google Ads, we significantly utilized Facebook and Instagram advertisements to gain a wider audience just for awareness and also to create a lookalike audience from the data we collected. These advertisements highlighted MOHID’s software program, its key abilities, and how it may assist. 

We additionally provided them with SEO services. We focused on optimizing their website content and developing informative blogs that might rank for relevant key phrases. Over time, this approach paid off, as MOHID began ranking for more than 50+ key phrases.

The Outcome of Our Work with MOHID

The results of our partnership with MOHID were unexpected. With our constant efforts, MOHID saw speedy improvements. Their online visibility grew appreciably, helping them connect with more mosque administrators and Islamic centers. In addition, MOHID was able to access more than 2,000+ mosques in the U.S. This success story is proof of how efficient digital marketing methods can bring positive results. With the help of paid advertisements, social media management, website optimization, and content creation, MOHID established itself as an innovator in the software for managing mosques’ businesses. Their expansion within the U.S. was later followed by plans for expansion across the U.K., bringing their software to many mosques and Islamic centers.

What Made This Partnership Work?

Our partnership with MOHID was successful due to certain key factors. First, we spent time getting to know their product and intended audience. We didn’t simply focus on generic marketing strategies; we developed a strategy tailored to MOHID’s needs. We also concentrated on short-term and long-term strategies. Paid ads provided immediate leads and traffic, whereas the SEO strategy and content creation ensured that MOHID would continue to bring in organic traffic as time passed. In the end, we stayed in touch with MOHID throughout the entire process. Through constant communication and adapting our strategies in response to feedback, we obtained the highest possible outcomes.

Looking to the Future

While MOHID expands into the U.S. and prepares to enter the U.K. market, we at Media Feathers are proud to have been a part of its growth story. Its success is proof that, with the right marketing strategy, even a small startup can become a trusted brand in the industry.

We are Media Feathers; we’re always eager to assist businesses in achieving their goals. If you’re in search of a digital marketing agency that can help you establish your brand and expand your company, then we’re ready to help. We Believe in the magic of marketing and the science of sales. Check out mediafeathers.com to learn more about the ways we can help you achieve success.