Client Overview

Morning Fresh Bakers is a high-end bakery located in Pakistan and is known for its extensive selection of baked goods such as cupcakes, cakes, cookies, doughnuts, and chocolate boxes. With a focus on freshness, and top quality brand’s goal and focus was to delight customers with delicious flavors and the best packaging. 

With a growing number of customers, Morning Fresh Bakers wanted to grow its brand’s visual identity along with its product packaging to show the quality of its products and to attract loyal customers especially in the increasingly aggressive food market.

The Challenge

The packaging they had was simplistic and bland. It was void of the personality and consistency as well as the appeal of a shelf. The brand didn’t also have the most distinctive, well-known logo that could create an enduring brand.

Their aim was to create a branding and packaging experience that made each package appear gift-worthy, every logo design memorable, and each product feel unique — without sacrificing the essence of the brand’s freshness and warmth.

The specific issues were:

• Outdated or unclear logo design
• Inconsistent packaging across all product lines
• There is no visual storytelling in branding
• The need for packaging that is suitable for gifting as well as retail
• A brand name that wasn’t distinct in a highly competitive bakery market

The Solution

Media Feathers stepped in with an entire design plan that began by understanding the product of the client as well as the target market and tone of brand. The objective was to create a brand identity that felt welcoming, luxurious and joyful.

The process consisted of:

• A complete brand-discovery session
• Studying competitor designs in the international and local bakery industry
• Knowing how customers’ preferences are shaped by Morning Fresh Bakers’ existing customers
• The definition of a visual direction could be elegant and fun

This resulted in the creation of a branding strategy that focused on soft colors as well as neat packaging layouts and the possibility of a logo that would work across print, digital, as well as packaging material.

Execution

Logo Design

A customized logo was designed with a simple font and a symbol that subtly hints at baking warmth and freshness. The style was kept simple to ensure it appeared professional on all platforms -packaging, stickers labels, boxes, and other digital media.

Brand Colors and Typography

The color palette was picked to convey warmth, softness and trust. Soft pastels coupled with darker tones created an equilibrium that was classic and modern. The fonts were selected for the ability to read and balance visually.

Packaging Design

Media Feathers designed multiple box packaging layouts, each one suited to various product categories. From cupcake boxes and chocolate gift boxes packaging Each design remained consistent with the ability to allow for personalization of products.

The packaging’s key features included:

• Window cut-outs are used to display the products
• printed messages that have added emotional value
• Premium box finishes that give a premium feeling
• Easily stackable design for storage and retail display
• Tags and ribbons are choices for gifts for the holidays
• The branding on the stickers was consistent with each theme

The packaging wasn’t just stylish, but also practical, helping the bakery enhance its customer satisfaction by providing easy-to-carry containers and clear visibility of the product.

Results

The brand new packaging and branding has helped Morning Fresh Bakers create a prominent, memorable brand both in-store and on the internet. The number of social media followers increased when customers started sharing photos of the exquisitely packaged items. Repeat orders for gifts also increased and customers have praised the neat, elegant and elegant design in the box.

The bakery reported improvements:

• Value perceptions of customers about products
• Gift boxes for sale, as well as seasonal products
• Brand consistency and online recognition
• The efficiency of store packaging and efficiency of packaging in stores