The Starting Point

Onflow was more than just another startup. It was a company that was registered with Pakistan Engineering Council (C-3 Category) They were equipped with experienced experts, equipment for construction as well as a wide range of large-scale capabilities. However, what they did not have was a solid presence in the market.

They required a method to showcase their services online. They needed a way to demonstrate their expertise clearly and draw the right customers. That’s when Media Feathers stepped in–to help to make them appear as polished on screen as they look at their work.

Creating a Brand That Reflects Their Work

Onflow’s mission is structuring, planning and execution. Their brand had to reflect this, without appearing too technical or cold.

We developed an identity for the visual that was solid, clear and confident. The logo suggests the form and accuracy. The palette of colors is rooted and professional. The fonts and the spacing was created to make you feel confident.

The brand was not just meant for websites, but it also required drawing and business cards and signage, uniforms and proposals documents. Therefore, we made the brand flexible and simple.

Designing a Website That Speaks to Their Audience

The next stage was creating an online presence that could do more than exist. It needed to show Onflow’s capabilities as well as its experience in a manner that was understandable for people who aren’t engineers.

We came up with a simple layout that includes all the necessary sections:

• Company Introduction
• Services (Architecture, Interior Design, Engineering)
• PEC Registration Info
• Equipment and Capabilities
• Gallery of Past Projects
• Contact and Inquiry Form

The text is written in plain English–no technical oversaturation, just simple information that explains the things they do and the reasons why they’re trusted.

The website is user-friendly and designed for smartphone use, so no matter if someone is visiting on a laptop or a smartphone the experience is easy and clear.

Setting Up Their Marketing Foundation

After the branding and website were in place, we changed our attention to gaining visibility. Onflow was a company with the expertise and capabilities to tackle large-scale projects however they weren’t noticed by the right people.

We assisted them in setting up social media accounts (Facebook, Instagram, LinkedIn) and also provided them with the complete set of starter kits, including profile photos as well as post templates and caption suggestions.

We didn’t simply hand out documents, we helped them to communicate updates on projects as well as client testimonials, behind the scenes website visits and other team accomplishments in a way that helped build trust.

The Results

• The new brand identity of Onflow gave them a an identity that was professional and they could utilize across all platforms
• Their website began to receive enquiries about the project through their contact form within a matter of weeks.
• The site’s visitors stayed longer and browsed several pages, demonstrating strong engagement
• Their social media pages gained momentum by posting regularly. There were no need for paid advertisements
• Proposal documents and printed presentations appeared more polished and consistent

They had what they required in terms of skills, tools, technology, and knowledge, but their online presence wasn’t demonstrating the same. We helped them fill that gap.

Their visuals are now in line with the high-end work they produce. Their website is clear about their story. Their online presence appears professional and confident. The most important thing is that they are now able to concentrate on building, while we take care of the digital aspect.

This is the kind of collaboration we’re looking for Media Feathers: clear objectives, honest work and outcomes that actually benefit.