Background

Ronin is an online store selling fashionable wearables, tech gadgets and other smart products. The company approached Media Feathers to help them create their own online presence, with the goal of increasing the brand’s reputation and increasing sales. Our primary goal was to design an easy-to-use, interactive website that enticed customers and then quickly turned customers into buyers.

Challenges

Ronin was a brand new player on the market without any existing presence on the internet. Their biggest challenge was how to succeed in the highly competitive online marketplace. The objective was simple that they should be seen, engage customers and increase sales quickly.

Objectives

• Create a user-friendly site for simple navigation and shopping.
• Increase traffic to the website.
• Create trust and a reputation for the Ronin brand.
• Get high sales within 2 weeks following launch.

Services Provided

• Website Development
  The first step was to create an online site that would serve as the base of Ronin’s online presence. Simple, clean layout was necessary to make it simple for shoppers to browse and shop. We concentrated on designing an appealing layout that presented Ronin’s offerings in a neat and clear manner.

  The website must be easy to use, particularly for those shopping via their mobiles. A responsive website for mobile devices will ensure that customers enjoy a smooth shopping experience regardless of the device they use. We designed the site to load fast and make it easy for users to navigate through, allowing them to get what they want without any confusion.

• Search Engine Optimization (SEO)
  After the website was up and running We worked to make sure that Ronin’s website appeared in search engines such as Google in the event that potential customers were searching for products within the same class. We analyzed the appropriate keywords and applied them to the site to boost its position on search engines. This was vital to help make Ronin accessible to those who weren’t aware of Ronin’s company’s name.

  SEO also involved creating the site in a manner that makes it easy for engines to read , increasing the chance that Ronin’s site will show up on search engine results. In the end, Ronin’s site began to attract more people, leading to a higher chance of selling.

• Influencer Marketing & Blogger Partnerships
  We realized that gaining credibility and building trust was essential to the success of Ronin. This is why we employed influencers and bloggers with a large popular, active following. We picked influencers who fit Ronin’s ideals and the target public, and ensured that they could assist in introducing the brand to the right audience.

  Influencers who were influential expressed their experience using Ronin’s products and showcasing the products to their followers. The trust these influencers built with their fans contributed to driving people to go to Ronin’s website and purchase. Their posts were not just authentic, but they also had a significant influence on the visibility of Ronin on the marketplace.

• Social Media Marketing
  Social media is among the most effective ways to increase brand awareness, and we utilized it to the advantage of Ronin. We developed posts on Instagram, Facebook, and Twitter to keep fans in the loop and excited about the services Ronin offered.

  The content we shared consisted of photos of products, customer reviews as well as promotions that attracted users to check out the site. We aimed to create an emotional connection with our audience by regularly posting and responding to feedback. This helped create an online community around Ronin which made customers feel at ease with the company and more likely to purchase.

Results

The plan that we devised resulted in rapid growth. Within just 15 days of opening Ronin’s website, the brand had a staggering 70 lac sales. This was an obvious proof that our digital strategies combined well.

• The site has seen steady traffic due because of our SEO work as well as the use of social media for marketing.
• Influencer partnerships have generated buzz about Ronin’s products, helping to build trust and attracting a larger market.
• Social media posts enticed potential customers, urging customers to visit the website and purchase.

Ronin achieved high sales in a short amount of time, which proves that, with the right approach to online marketing, even a newly launched brand can have a huge impression.

Ronin Digital Success With Us

Ronin’s successful launch is an excellent illustration of the way Media Feathers helps clients achieve their goals with successful digital strategies.  We are grateful to have been able to help Ronin establish that online presence and are looking forward to seeing the brand expand and prosper in the coming years.