Case Study: Zeesy – An Artificial Jewellery Brand in Pakistan

Zeesy, an artificial jewellery brand, teamed up with Media Feathers before their current successful market position. They approached us in 2022, and during that time, they were facing major challenges. The main problem was their low sales, ranging from 10 to 12 per day, relative to their high ad expenditure of 6,000–8,000 pkr. This made it clear Zeesy was struggling to make its place in the competitive market.

For them, the quality wasn’t the issue; their products were, in fact, up to the mark. The hurdle was the lack of an online identity, which they needed to improve to make the potential audience aware of the products they were offering.

When Zeesy came to, we rolled up our sleeves and applied an all-around marketing approach. And we were able to overcome the issues and the results spoke for themselves, and the brand started seeing consistent growth.

Challenges Faced by Zeesy

When they approached us, these were the issues they were facing:

• Struggling to look different in the saturated jewellery market
• They had a limited per-day marketing budget 
• They were targeting the wrong audience, and the ads were not convincing enough.
• Marketing campaigns didn’t have enough research behind them to attract potential buyers

To straighten out these mistakes, our strategy needed creativity, transparency, SEO service, influencer marketing, and experimentation with advertising.

What We Did as a Marketing Agency for Jewellery Brand

Media Feather’s experienced team decided on a marketing strategy that focused on four core areas.

Public Relations and Influencer Marketing for Jewellery Brands

To help Zeesy not be just another accessory brand in Pakistan’s sea of imitation jewellery, we focused on making Zeesy feel trustworthy to shoppers.

We teamed up with top fashion and lifestyle influencers, the people Zeesy’s target audience actually follows and admires. Doing this allowed us to gain trust and people actually bought from them because their favourite influencer recommended it.

How we established credibility and trust was by facilitating appearances on:

• Shark Tank
• Startup Pakistan
• Profile

These are some highly reputed platforms. And appearances on them through PR managed by us heavily increased brand recognition and trustworthiness.

Social Media Agency for jewellery Brand

Our Social media agency for jewellery brand ideated a unique project. It was the #HarDulhanLageKhobsurat Campaign. We created the message that every bride deserves to look beautiful, which connected with the audience on an emotional level.

This campaign managed to increase:

• Social media engagement
• Relatability and emotional connection
• Traffic on the website

Optimized Advertising for Artificial Jewellery Brands

To solve the expensive ad expenditure problem, we improved Zeesy’s ad account structure and reduced wasted ad spend by focusing on high-intent customers.

Furthermore, our omnichannel approach across platforms like Facebook, Instagram, and Google was an effective decision. By focusing on relevant audiences, we saw higher conversion rates. This stabilised Zessy’s ROI.

Through our efforts, this company was able to spend more on paid marketing but with better returns. Ad spend grew from 6–8k PKR to 12–15k PKR daily, but we maximised it and achieved profitable results.

Search Engine Optimization (SEO) for Jewellery Brand in Pakistan

For taking care of long-term organic growth, as an SEO Agency for jewellery brand, we integrated Zeesy’s website with targeted long-tail keywords such as:

• artificial jewellery brand in Pakistan
• trendy jewellery Pakistan
• affordable jewellery online

Through several search optimization strategies, including on-page plus product page optimization, and technical SEO fixes, the brand received more organic traffic. We were also able to rank their website higher on Google, which gradually reduced dependency on paid ads.

How an Zeesy Achieved 10x Growth

All these collective strategies achieved great results that could be seen in numbers:

Daily orders, which used to be 10 to 12, increased to 100+

Ad spend increased from 6 to 8k PKR to 12 to 15k PKR, but remained profitable

SEO strategy was able to bring Zeesy to the top positions on Google

Influencer, combined with PR campaigns, proved to be beneficial in gaining trust and recognition.

These strategies were able to make them a well-known name among artificial jewellery brands in Pakistan. This proves that these aren’t just numbers, these are actual outcomes reflecting the positive change.

A Complete Transformation for Zeesy

Zeesy’s journey with Media Feathers makes it clear how a researched and experience-backed digital marketing strategy covering multiple areas like SEO or social media marketing can make a jewellery brand go from unknown to a big name.

Through consistent efforts of our team and Zeesy’s high-quality products, we were able to establish Zeesy as a trusted well-known brand that is now quite successful.

What Media Feathers Can Do for Your Jewellery Brand

At Media Feathers, we help brands and companies grow through marketing solutions individually planned for everyone by analysing gaps. Whether you’re a small business or an established brand, our team can help you grow with our services:

• Influencer and PR marketing
• Creative campaigns
• Advertising optimization
• SEO for jewellery brands
• Complete 360 degree brand growth strategies

The success story of Zeesy is only one example of how a good digital marketing agency can grow a brand of any size.