About the Client

Super Space is a fun-filled indoor amusement park that is located in Karachi. Its space-themed design, the park quickly became a popular place for teens, kids and families seeking a safe and enjoyable spot to spend their time on weekends. From trampoline play areas or laser tags and laser tag to VR games and adrenaline-filled rides, Super Space offers a variety of indoor activities that will appeal to everyone of all ages.

Despite all these thrilling features, Super Space needed a solid public image and digital presence. The brand was a great idea however it wasn’t noticed by enough people, or in the proper way.

The Challenge

The moment Super Space came to us it was already providing one of the top indoor amusements in Karachi. However, their online presence did not reflect the excitement and energy of their amusement park. They didn’t see the attention they needed from social media as well as their PR efforts were scattered and lacking any real uniformity.

The task was easy but essential It was to create Super Space visible, fun and reliable online. It also helped keep them top of mind to families seeking something new to explore when they are in a city.

Our Approach

We began by figuring out what makes Super Space unique. Space-themed concepts. The games. The excitement. The giggling. The laughter. it all to life on digital platforms, and live conversations on the internet.

This is the way we went about it:

Full-Scope Marketing Strategy

We created a concise and flexible marketing strategy that covered all aspects of social media posts to special promotions during the season and engagement with influencers. It wasn’t about fancy terms or trends. The focus was on telling authentic stories, having fun and ensuring everyone could appreciate the value Super Space had to offer.

Social Media Content & Management

From birthday celebration videos to exciting contests to fun challenges on Instagram Stories, we designed routine content relevant while staying true to our brand’s tone of voice. Our aim is to inspire people to laugh and desire to return.

PR & Media Coverage

We focused on enhancing the public perception of Super Space. We dealt with press releases, contacted media outlets and coordinated content that helped the brand receive favorable publicity.

Community Interaction

We also assisted in helping Super Space become more involved with the local community. From hosting school excursions to working with local events We made sure that Super Space was active and prominent within the city’s vibrant entertainment scene.

Real-Time Support & Crisis Handling

PR doesn’t have to be just about positive news. We also made sure we had systems in place to respond to concerns, manage customer feedback, and help the brand stay professional and approachable–especially during busy seasons.

Results

The difference was apparent after a couple of months. What changed was:

• More affluent online presence of Super Space’s followers grew as their posts began to be noticed and, most importantly, people were becoming more active and visiting more often.
• With targeted communications and consistent PR People started to perceive Super Space as a trusted destination for families.
• With more eyes on their content, and word-of-mouth ratcheting upwards, Super Space saw a higher number of visitors and improved crowd management.
• Companies, schools, events, and organizers started to seek partnerships, increasing visibility more.
• A solid customer trust: The reliability of our responsive systems and warm tone across platforms helped build trust and helped keep families returning.

Media Feathers didn’t just “do marketing” for Super Space. We joined their team. We celebrated their victories and helped them overcome difficult times, and made sure their story was told in the best way possible, loud and clear across every channel.

With real-world strategies and constant determination, Super Space isn’t just another amusement park with a few tricks and a consistent effort in Karachi any more. It’s a well-known name, and an ideal weekend destination.