Iqra University – Social Media and Website Services for Universities

The Background: The Need for University Website Design Services

Iqra University is a well-known name among Pakistan’s educational institutions. They needed professional university website design services to manage the multiple campuses and programs, and were looking for a digital marketing agency. This was important in giving students, parents, faculty, and alumni a platform to access information and stay connected.

Initially, they had a website, but it wasn’t up to the mark, needing a website development agency. It lagged, was outdated, and the interface was difficult to understand. Most of their audience used mobile phones, but the layout made it difficult to find information, degrading the university’s professionalism. 

Authorities at Iqra University saw these gaps and searched for a social media agency for universities, where they found us, Media Feathers.

Problems Recognised by Our Digital Marketing Agency

• No compatibility with small devices, mainly mobile phones, which most students and parents use.
• Important details like admission timelines, fees, and departments weren’t prominent enough, causing confusion for visitors.
• The content management system also needed improvement because it wasn’t customized for the university staff, making it difficult to update things. 
• The design itself failed to capture the university’s brand essence and personality.

To sum it up, they needed a user-friendly and responsive university website that was easy to manage and more importantly, efficient on all devices.

Solutions from a Social Media Agency for Universities 

We took on the most crucial thing first, giving the website a meaningful structure. To do this, we looked at user behaviour to deduce what they were searching for most. Information such as admissions, academic calendars, research, and campus events was carefully organized, making it easy to locate for users.

Media Feathers used a specific CMS for educational institutions that was up to date with the latest requirements. Doing this allowed the staff to update content easily. Features we added were:

• Browsing was made easy for all, from students to faculty and alumni.
• Focused on optimising first for small devices, then built from there for desktops.
• Made vital forms and departmental information easy to find and use.
• Kept the announcements and events section fast loading, organised and much clearer through a better layout.
• URLs and web content were kept in line with SEO requirements.
• Devised a suitable design that matched the institute’s reputation while staying fast-loading.

Making the Website Easier for Everyone

Iqra University has a large crowd to cater to, combining students, alumni and faculty members. Therefore, we made sure the most visited pages were no more than two clicks away. Furthermore, we added a search function that was optimised to easily browse programs and departments.

For administrators, we provided an easy-to-use backend CMS to make content updates and file uploads faster without the need for technical support.

Better Engagement with University Website Design Services

The results were clear and spoke for themselves, making our efforts and changes worthwhile. They were:

• The number of visitors who left without exploring decreased right from the first month.
• Due to a better interface, traffic from mobile users increased and more potential students were informed.
• Increased mobile traffic with a seamless user experience.
• Easier online forms led to more admission inquiries.
• Updates and announcements were made on time, managed by the staff.

Success they achieved with a Digital Marketing Agency

With help from Media Feathers, a website development agency, this institute now possesses a website that’s its digital face and convenient for the audience. The redesign informed more students, parents, and faculty. 

By partnering with a social media agency for universities, they achieved all their goals including polishing their image online and effectively connecting with the target audience.

Want the same results? Contact our Social Media Marketing Agency today for growth bigger than this.