Zeesy Artifical Jewellery Brand In Pakistan

In 2022, Zeesy, the artificial jewellery brand, teamed up  with Media Feathers during a time when the business was facing difficulties. With only 10-12 orders per day, and an average daily ad expenditure of 6,000-8,000 PPR, Zeesy was struggling to establish itself in a crowded market. They had high-quality products, but needed a strategy to increase their visibility and get their message to the right audience.

Our agency Media Feathers, is recognized for innovative strategies, came in to help Zeesy achieve its objectives. By providing a full 360-degree marketing strategy, we partnered with Zeesy’s.

Zeesy’s Challenges

When Zeesy came to us for help, the most pressing problems they had to face were:

• Lack of visibility on the market was a limitation to their ability to draw customers.
• A daily budget for marketing that was sluggish and did not yield effective results.
• Insufficiently targeted marketing campaigns

To help Zeesy, we had to tackle these issues by using a practical and clear strategy that combines transparency, creativity, and the power of performance-driven advertising.

Building the Path to Growth

Our team developed a comprehensive marketing strategy that focuses on four areas of focus:

• Public Relations and Influencer Marketing
  To build awareness, We focused on building credibility and trust. By collaborating with influential content creators from the fashion and lifestyle industries, we helped connect the brand to the people who are its customers in an engaging way.

  The efforts were further bolstered by securing appearances on prominent platforms such as Shark Tank, Startup Pakistan, and Profiled. These appearances greatly increased recognition and helped establish the company as a trusted brand in the jewelry industry.

• Creative Campaigns
  One of the standout initiatives we designed was the #HarDulhanLageKhobsurat campaign. It emphasized a strong message that everyone deserves to feel attractive and confident. The emotional impact of this campaign resonated with the public, leading to a higher level of engagement on social media platforms as well as more visits to their site.

• Optimized Advertising
  We redesigned the ad account to make sure that it is more targeted by focusing on the people most likely to turn into buyers. We also adopted an omnichannel strategy that allowed us to run ads across multiple platforms, such for Facebook, Instagram, and Google. This increased the reach of the brand and resulted in regular results, increasing the ROI of their larger budget for advertising.

• Search Engine Optimization (SEO)
  We focused on their website to increase organic traffic. By including appropriate keywords, we increased the position of their website on Google, making sure it appeared in the upper ranks of results for phrases such as “jewelry.” This approach resulted in significant traffic without relying exclusively on paid ads, thereby decreasing costs while maintaining accessibility.

Achieving Remarkable Results

Our strategy produced remarkable results:

• Daily orders rose from 10-12 to more than 100, which is a staggering rise in a relatively short amount of time.
• Advertising spending increased from 12,000-15,000 PKR each day, providing higher returns and a wider impact.
• SEO efforts resulted in the top positions on Google and a steady flow of organic search traffic.
• Collaborations and high-profile events have increased the credibility of the brand and its recognition in the marketplace.

The results are not only about numbers. They proved that the company was a reputable and well-known brand in a highly competitive field.

A Journey of Transformation

This is a testimony how collaboration can be a catalyst for success as well as a well-planned marketing strategy. When they contacted us, the company was struggling to scale up, but with a mix of imaginative campaigns, optimized advertisements, and a strategic approach to visibility, the company was able to sustain its growth in the long run.

The shift was not instantaneous but a result of persistent efforts. Through establishing a relationship with the people who are watching and gaining confidence through targeted campaigns, the company established itself as the go-to brand for artificial jewelry.

What Media Feathers Can Do for You

Media Feathers believe in helping businesses expand by delivering bespoke marketing solutions. If you’re a start-up or a well-established brand, we provide complete solutions to ensure that your goals are accomplished.

From influencer and PR partnership to advertising optimization as well as SEO we have the tools and services you need to help you stand out. This story of success is only one example of what’s achievable with the best partner. Let us assist you in writing your own tale of success and growth.