Is Tiktok Advertising The Right Choice For Your Company?

While TikTok appeared to be the most popular app in a matter of minutes, its origins go back to 2016. The initial version of TikTok was released in September 2016 with an app called Douyon. 

This integration helped TikTok achieve a broader international public.

What is TikTok?

TikTok is a well-known social media site that lets users make and share short videos. In 2023, the application had more than 1.6 billion users. TikTok is renowned for its innovative and entertaining content and is now a top platform for companies to find new customers.

While TikTok appeared to be an instant household name, the app’s origins go back to 2016. The initial version of TikTok was released in September 2016 as Douyin. 

In 2017, the private company Byte Dance purchased Musical.ly, a social networking app famous for its lip-syncing videos. Musical.ly joined Douyin, and the two apps were rebranded into one app for all countries—TikTok. The merger allowed TikTok to achieve a broader international public.

Who’s on TikTok?

The population statistics of TikTok are:

• Age: 39% of app users are aged between 18-24.
• Gender: 54% female, 46 percent male
• Location: Worldwide
• Engagement: The audience of TikTok is very engaged, using the app on average 75 minutes a day using the application

Compared to other social platforms, the TikTok audience is younger. This is probably due to the app’s relationship with the latest trends and developments. Older platforms, such as Facebook, are more popular and don’t have the videos in short form that TikTok users are looking for.

TikTok Advertising

TikTok advertisements are made using the app’s in-app advertising platform, TikTok Ads Manager. As with all advertising strategies, TikTok advertising has pros and drawbacks.

The benefits of TikTok advertising include:

• Get A Huge And Engaged Audience

TikTok has a massive and active audience, with over one billion users. The majority of users use the app at least once a day.

• Attention-Grabbing

Because TikTok is a video-on-demand platform, your advertisements can be swift and concise. This is great for capturing viewers’ attention and communicating your message quickly.

• Potential For Viral Transmission

TikTok videos can go viral, meaning millions could notice your advert via organic sharing. This could be a great opportunity to reach a wide audience and build buzz for your business.

• Cost-Effective

TikTok advertising is efficient, particularly when you plan your ads carefully. Its minimum CPM (cost per mile, also known as cost per 0 views) for TikTok will be $10. That means the cost is $10 each time your advertisement is displayed. However, the actual price of your advertisement could be less than that since the cost is determined through an auction process.

• Increases Brand Awareness

TikTok is a great platform to build brand awareness and branding. Videos that are short form are ideal to grab attention and generate buzz.

Disadvantages 

• Younger Audience

TikTok users are primarily young. TikTok may not be your perfect platform if you’re trying to reach an older group.

• Competitors With Other Brands

TikTok marketing is a very crowded market, meaning you’ll be competing with other brands to get attention. More than 5 million companies have a TikTok site. To stand out, it is essential to design quality ads that are akin to the platform.

• Fewer Choices for Focusing

The targeting options on TikTok aren’t as advanced as those on other platforms, including Facebook. This means reaching your intended public with your advertisements could be harder.

• Not Ideal for All Business Objectives

TikTok is less efficient in generating leads than LinkedIn, Facebook, and Instagram. The audience on TikTok is more likely to be drawn to entertaining videos than purchases. However, TikTok offers a lead generation tool called TikTok Lead Gen ads.

Would TikTok Advertising Be Part of Your Marketing Plan?

We hope you understand TikTok and its marketing advantages and disadvantages. Ultimately, TikTok advertising can be an excellent opportunity for those seeking a cost-effective strategy to reach a vast younger population. 

However, awareness and branding campaigns are effective only if they are similar to the video material viewers see on their feeds. If your ads weren’t explicitly created with TikTok users in mind, users will notice. The best general rule of thumb is to Create TikTok’s, not ads.

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Is Tiktok Advertising The Right Choice For Your Company?

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"Learn if TikTok advertising suits your company by exploring its reach, engagement, and audience targeting capabilities.

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Fatima

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Media Feathers

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