Our Case Study – Rapid Increase in E-Commerce Sale with Strategic Content and Marketiny

Project Summary

This case study is covering Media Feather’s remarkable growth of an e-commerce store operating in Pakistan, USA & UK. By implementing a detailed strategy that was mainly focused on content optimization, ad account optimization, and some SEO practices and techniques, the client achieved a staggering up to 300% growth in gross sales. Moreover, the Return on Ad Spend (ROAS) mark to an impressive 120 during promotional periods including 11.11, 12.12 and Blessed Friday sale and maintained a healthy 40 ROAS during normal durations.

Business Problem

Our client, despite its potential, was struggling to get breakeven point in this highly competitive Pakistani market. Sales were on lowest points, and the cost of acquiring unique customers was consistently high. The existing content strategy was very basic, and the ad campaigns were not yielding optimal results to bring business on to that point where operations are manageable.

Media Feather’s Role

To overcome these challenges and difficulties, a multi-dimensional approach was implemented by our agency:

1. Improved Content Strategy: 
   • Engaging Content: We started more focusing on content which attracts user more and more because if you are getting more Interactions so it is definite to associate more users.
   • Content Type: We started more relying on video content to make brand look more authentic and active as well.
   • A/B Test: We have developed 3 types of different videos from 3 different content categories and actually created testing and after analyzing human behavior toward brand and product, we have chosen most performing content category to follow
2. Meta Ad Account Optimisation: 
   • Improved Targeting
     Advanced targeting and retargeting techniques were used to reach the right customer segments.
   • A/B Testing
     Ongoing experimentation with multiple ad creatives, messaging goals, and bidding strategies was conducted to maximize engagements, reach, and ultimately increased conversions.
   • Conversion Tracking
     We have created server base tracking to improve tracking with more detailed ways and utilized it for re-targeting also.
3. SEO Techniques & Implementations: 
   • Technical SEO: Website speed, mobile optimization, and site structure were prioritized to provide a seamless user experience. We redesigned the entire interface to provide visitor more ease to the users and showcase more relevant product with AI module integrations.

Results and Impact

The implementation of these strategies yielded remarkable results:

• 300% Sales Increase: Our client’s store experienced a proper increase in sales, driven by increased website traffic and higher conversion rates.
• ROAS 70 to 120: During promotional periods, the return on ad spent reached an impressive 120, demonstrating the effectiveness of the marketing campaigns.
• Maintain ROAS of 40: Even during regular business operations, the ROAS remained at a healthy 40, indicating a strong and profitable business model.

By focusing on the above-mentioned sides including content optimization, ad account opti., and SEO best practices, this e-commerce store achieved exceptional growth and profitability.