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Things to consider for your portfolio website 2024
Everything you need to know about our Company Read MorePortfolios for freelance writing can be extremely helpful in developing freelance jobs and getting more clients. Apart from being incredibly simple to set up in two steps, portfolio websites provide an ideal way to display your talent and add a touch of personality and flair.
If you’ve never initiated the process of creating your portfolio site, consider the choice. Portfolio websites not only show you as a rounded freelancer who is serious about their work.
However, they can also benefit from increasing your marketing talent as a freelancer.
Once you have your site online, you can find it able to bring you some new jobs and steady revenue. Additionally (perfect part), the income you earn from your site is yours, so you don’t have to share costs with an online freelancer job site.
Awesome, right?
Let’s stop the banter and jump right into the meaty stuff.
Testimonials
Testimonials are a simple “must-have” for your portfolio site. Scatter some of them across your website but remember to create a separate page devoted to testimonials!
Showing testimonials is a non-sale, classy way to ward off potential customers’ suspicion and establish a trustworthy working relationship.
Testimonials benefit from creating an optimistic picture of who you are and what they grant. The more positive reviews you can get, the greater your chances of gaining new customers.
If you do not have any testimonials at present, you should make an effort to gather some. The process of soliciting testimonials is an essential part of your freelance process.
Client Showcase (if possible)
Your clients’ profiles on your website also aid in establishing the notion that you are a genuine freelancer with expertise in your field, no matter what it is.
Additional brownie points if you feature prominent clients on your website as well!
But we are not going to lie. Displaying your clients’ names without explicit consent or writing their names or images is not advisable.
To cover your requirements, you should get written permission from your clients, indicating their approval. Some freelancers incorporate this consent in their contracts. Some have copies of emails that confirm a customer’s consent in writing.
Whatever you decide to do, ensure you’re protected and have authorization to display your client’s name to your website visitors. By the way, never make sure you consult your attorney!
An Active Blog
You’d be doing yourself a disservice if you didn’t actively blog about your specialty of choice on your website.
Why? Let’s look at these motives.
- Writing about your niche on your blog shows that you’re engaged in your niche as a freelancer.
- Blogging about topics related to your specialization suggests you are competent, knowledgeable, and authoritative.
- Blogs show that you have an ownership stake in the work you do. You’re passionate enough to write about your work at your leisure.
- Blogging is a powerful social media marketing technique that can increase your followers and increase your business’s market value.
If you’re trying to reach a particular niche, write blog posts that your prospective customers will enjoy reading and resonate with.
Sure, it is a process that takes time, but the rewards are innumerable.
Calls To Action
Last, you’ll require specific calls to action (CTAs) on your website. The goal of your site is to convince your potential customers to take what “action” you’re “calling” for them to do.
For instance, the CTA could be a simple email form you can place on the contact page or a feature to sign up for your newsletter. Whatever your CTA’s nature is, ensure it’s loud and clear, simple to use, and not overly “spammy.”
Concluding Thoughts
Your portfolio site’s success will be largely due to the effort and time you invest in it. As the saying goes, what you put into it is what you receive.
Making a website for your freelance portfolio and incorporating those “must-have” elements will help you move in the correct direction.
From there, no one knows where you’ll take your portfolio. Your portfolio site could be the beginning of something entirely new!
Summary
Article Name
Things to consider for your portfolio website 2024
Description
Essential tips for a standout 2024 portfolio website: design trends, user experience, and showcasing your work effectively for maximum impact.
Author
Fatima
Publisher Name
Media Feathers
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