Pay Per Click or widely known as PPC is just another type of digital marketing that uses the same model as ads with just an exception. As the name suggests it is an ad which when clicked some amount is deducted from the one who puts it. Making it easy to understand, one has to only pay for advertising when the ad is actually clicked. 

PPC ads are displayed on search engine results pages (SERPs) and other websites, and they can be an effective way to drive targeted traffic to a website or landing page. In this article, we will explore the basics of PPC advertising and how it works.

How PPC Works

PPC advertising works on an auction-based system. Advertisers bid on particular keywords and phrases that they want their promotions to show up for. When a user enters a search query that matches one of the keywords, an auction is held to determine which ads will be displayed on the search engine results page (SERP). The winner of the auction gets their ad displayed in a prominent position on the SERP, and they pay each time a user clicks on their ad. Let’s understand what goes behind it.

• Choosing Keywords

• Creating Ad Copy

• Setting Budgets

• Tracking And Optimization

Choosing Keywords

One of the most important parts of PPC is choosing the right keywords. Advertisers need to select keywords that are relevant to their business and that their target audience is likely to use when searching for products or services. Keyword research tools like Google Keyword Planner can help advertisers identify the most popular and relevant keywords for their campaigns.

Creating Ad Copy

Once an advertiser has chosen their keywords, they need to create compelling ad copy that will entice users to click on their ads. Ad copy should be concise and focused on the benefits of the advertiser’s product or service. It should also include a call-to-action (CTA) to encourage users to take action.

Setting Budgets

PPC advertising can be expensive, so it is important for advertisers to set budgets that they can afford. Advertisers can set daily or monthly budgets for their campaigns, and they can also set bids for individual keywords. Bids determine how much an advertiser is willing to pay each time a user clicks on their ad.

Tracking And Optimization

Once a PPC campaign is live, advertisers need to track key metrics like click-through rate (CTR), conversion rate, and cost per conversion (CPC). The gathered data can be used to optimize campaigns for better performance and improvements. Advertisers can make adjustments to their keyword targeting, ad copy, and bids to improve their campaigns.

Media Feathers

PPC is a highly effective way to drive targeted traffic to a website or landing page. By bidding on specific keywords and creating compelling ad copy, advertisers can reach users who are actively searching for products or services in their industry.

Media Feathers is an experienced digital marketing agency in Karachi in this field and have been working for over a decade. They provide amazing result-based PPC campaigns that carry an ad copy, which attracts the user. If you want some of the best PPC services then you surely should contact them and start your first PPC campaign. Contact us to learn more about how they can help you achieve the best results.

Summary

Article Name

What Is PPC and How It Works

Description

Pay Per Click or widely known as PPC is just another type of digital marketing that uses the same model as ads with just an exception.

Author

Faizan Zaheer

Publisher Name

Media Feathers

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