Why You Need Social Media Marketing?

With technological advancements that the world has been experiencing in recent years, it has forced everyone to shift to it. Now everyone has a smartphone in their hands, according to Statista, an enormous 1433.86 million smartphones were sold in 2022 alone. Statista also reported that there are almost 7 billion active devices in 2023, and this growth of smartphones and smart devices will not be stopping anytime soon.

With the increasing number of smartphones, the number of active users on social media is also increasing. An estimated 4.9 billion people are actively using social media around the globe in 2023 and this user base is expected to jump to approximately 5.85 billion users by 2027, as reported by DemandSage.

This is why you need Social Media Marketing In 2023 and even in 2024 and we will guide you on how and why you should do it. In this blog, we will discuss its benefits and how you can achieve heights through it with Media Feathers.

Benefits Of Social Media

• Increased Brand Awareness

The first and foremost thing that will help and benefit you is the user base. With a huge number of active social media users, you can showcase your brand to a vast audience. Social media apps provide you a platform with which you can increase your brand’s visibility and increase engagements by sharing valuable content. This will help you build your audience and also engaging with them

• Enhanced Customer Engagement

Almost all apps have this engagement feature that can help you in enormous ways. Close to all apps, allow you to have direct interaction with your users, which will help you build a relationship with our audience. Facebook, Instagram, Twitter, and almost all apps have a comments feature through which you can respond to your customers’ feedback or queries. Additionally, they also have messages so you can connect with your audience and build trustworthy relationships with your customers.

• Targeted Advertising

One of the best benefits and most powerful tools of social media is its advertising tools. With advertising tools, you can target specific audiences based on demographics, interests, behaviors, and more. This precise targeting helps you reach the specific audience that you want your products or services to be sold to. This will increase your chances of converting the leads into customers. Running ads is not easy and needs a professional person or agency like Media Feathers. They can help you in making effective ads, which will bring the right audience to you.

• Cost-Effectiveness

Social media marketing is highly cost-effective as compared to traditional methods of advertising. With social media, you can set up profiles and post on them for free or for a cost minimal to none for some apps. Additionally, the paid advertising tools are adjustable by budget so you can easily choose the one that suits your budget. With skilled professionals or agencies like Media Feathers you can optimize your ads so they can utilize your budget effectively.

• Increased Website Traffic

Last on this list, but not something to be missed is increased website traffic. Social media comes in handy when our website traffic is going down the hill. It can come as a savior when it comes to driving traffic to your website. This will indirectly help you increase your website traffic and can increase sales potentially.

Summary

Article Name

Why You Need Social Media Marketing?

Description

With technological advancements that the world has been experiencing in recent years, it has forced everyone to shift to it.

Author

Faizan Zaheer

Publisher Name

Media Feathers

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